The Churchill’s Brand
To become a premium brand everything you do and say must affirm your commitment to unwavering high quality.
Founded in 1981 by Johnny Graham, Churchill’s is the youngest of the Port houses yet rapidly gained the following of aficionados because of the dependable quality of their products. To grow wider awareness of the Ports we created a brand idea around The Tradition of Innovation balancing the firm’s youth and fresh approach combined with its familial roots reaching back to the origins in the Port trade.
We designed a distinctive visual identity which balances the qualities of innovation and tradition, and created a premium look, tone and feel that we expressed consistently across all touchpoints including literature and packaging for the entire range of Port.