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Work/Print

The Illustration Brand

Founded in 1929, The Garden Studio was already one of the most established illustration agencies in the world.

As the medium of illustration came back into fashion and new agencies were proliferating, we were asked to help the agency to stand out from the crowd. We created a brand that plays on the idea of long-term excellence, specifically the company’s long record of representing the world’s finest talent. We renamed the business Illustration to both make it more memorable and to confer the authority of a market leading position.

We created a visual identity in the form of a distinctive retro logotype, and developed a look, tone and feel to engage a predominantly creative audience in the limitless commercial potential of illustration. In a long and continuing relationship with Illustration we have used the brand guidelines to design nine books, three websites and four eNewsletters amongst many other projects.