International Art Consultants
International Art Consultants is the established market leader in corporate art advisory, procurement and installation services.
We were asked to revitalise the brand following a buy-out. Through a mix of qualitative and desk research, and a series of internal interviews and workshops, we identified that art has the power to help realise the full potential of individuals, organisations and places.
We used this knowledge to create a brand for IAC based on the idea of Inspiring People which neatly articulates who they are and what they do. We designed a visual identity that communicates the excitement and illuminating quality of inspiration and created a look, tone and feel to express the brand idea which we applied consistently across all the customer touchpoints including print and web presence.