The Qwest Brand
When one of the West Country’s leading property specialists launched a house finding service, they asked Manifest to develop a distinctive name, visual identity and look, tone and feel for their communications.
As a name, Qwest identifies with the mission of the form’s target clients who are on a mission to find that perfect house in the country. It also references the location of the firm’s area of expertise.
Both interpretations of the name informed our development of the v1sual identity which uses the colour of rural land and has the tail of the Q sweeping a sea blue south west quadrant to appeal to predominantly sophisticated city dwellers drawn to the region by its coastal amenities.