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The Iveagh Brand

We created an exclusive investment brand for Iveagh, a London based Private Investment House that provides investment management and advisory services to a select group of wealthy individuals including members of the Guinness family. The firm also operates a number of funds giving smaller investors access to the same wealth preservation process provided for family office clients.

The idea of the brand is achieving long-term financial success. We chose the name Iveagh because of its unique properties and strong associations – the first Earl of Iveagh, Edward Guinness, established one of the earliest family offices in 1886. ‘Private Investment House’ captures the private, secure, and familial personality of the firm.

The brand’s visual style and tone of voice express the modernity of their approach, the heritage of the family’s long and successful investment expertise, and the look and feel of a luxury brand. We designed the brand identity, corporate and product literature and two websites.