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Citigroup Goes Further

Citigroup has the world’s largest financial services network, spanning 107 countries with approximately 12,000 offices worldwide.

After helping Citigroup to resposition their Commercial Cards offering and developing a marcomms strategy, we were asked to create an ad campaign for placement in business magazines.

We identified that what most attracted the business travel manager audience was Citigroup’s ability to provide one global bill. We used this information to develop the Goes Further campaign to demonstrate the product’s exceptional reach compared to its rivals.