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Visa : Large Business

We were asked by Visa to create a DVD-based distance learning and product marketing tool for Member Banks in the CEMEA region.

We researched and wrote a series of presentations and documents to help banks better understand the expense payment, control and management needs of large business customers and of how Visa offers powerful and profitable solutions.

The outcome was a widespread discovery of the market opportunity in the large business sector and a corresponding growth in the issuance and usage of Visa Corporate cards.