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Creating an Exclusive Investment Brand : Iveagh

January 27, 2012

Manifest has created an exclusive investment brand for Iveagh, a London based Private Investment House that provides investment management and advisory services to a select group of wealthy individuals including members of the Guinness family. The firm also operates a number of funds giving smaller investors access to the same wealth preservation process provided for family office clients.

We built the brand around the idea of achieving long-term financial success and chose the name Iveagh because of its unique properties and strong associations – the first Earl of Iveagh, Edward Guinness, established one of the earliest family offices in 1886. Our strapline ‘Private Investment House’ captures the private, secure, and familial personality of the firm.

The brand’s visual style and tone of voice express the firm’s modern investment approach, the heritage of the family’s long and successful investment expertise, and the look, tone and feel of a luxury brand. We have designed the brand identity and are currently working on some corporate and product literature and a new website.