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Evolving the Brand Identity of London’s Premium Fine Wine Merchant

June 27, 2011

As part of a larger design and marcomms project, Corney & Barrow, established in 1780, have asked Manifest to evolve their brand identity to more adequately reflect their market positioning of one of the world’s leading fine wine merchants.

We have refined the logotype and related elements to better reflect the premium positioning and adjusted the proportional and spatial relationship of the Royal Warrants to achieve better balance. We have already started to use the evolved brand identity on a number of applications including vehicle livery and print.