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Inspiring People : Defining the IAC Brand

October 27, 2011

International Art Consultants is the established market leader in corporate art advisory, procurement and installation services.

Manifest was asked to revitalise the International Art Consultants brand following a buy-out.

Through a mix of qualitative and desk research, and a series of internal interviews and workshops, we identified a core belief that art has the power to help realise the full potential of individuals, organisations and places.

We have used this knowledge to centre the IAC brand on the idea of Inspiring People, which neatly articulates both who they are and what they do. We have designed the visual identity to encapsulate the excitement and illuminating quality of inspiring art and created a look, tone and feel to express the brand idea which we are in the process of applying across all the customer touchpoints including print and web presence.