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News & Views

Creating Insight with a Newsletter for Tablet

May 2, 2013

As creators and brand guardians of Illustration’s digital communications, we were asked to develop a weekly eNewsletter to provide insights into emerging trends and innovative uses of the medium of illustration.

Research showed that the audience of creatives and art directors is largely tablet (predominantly iPad) based and our design approach was visually led and reminiscent of an art magazine in style to provide maximum audience engagement.