Quinta da Gricha
Communicating the magic and beauty of the place to heighten the perception and enjoyment of consumers.
Quinta da Gricha is a majestic and historic 50 hectare Grade-A vineyard located on the south bank of the Douro river in the famous Cima Corgo sub-region of the Douro Valley.
Having acquired Quinta da Gricha in 1999 with the intention of making a premium product red wine and single quinta port, our client asked us to create a premium brand positioning and visual identity, design label, capsule and case packaging, and develop integrated marketing communications to bring the proposition alive for consumers.
Our bright thinking
• Vision and Values
• New brand strategy
• Strategic Consultancy
• Service design and alignment with brand
• Packaging and print design
• Launch
While the property had been much neglected before being acquired by our client, its history and the majesty of its landscape were plain to see. Testing and initial winemaking had also proved the estate capable of producing wines of exceptional quality.
We set ourselves the challenge of using our branding, packaging design and marketing communications expertise to enable consumers to fully experience the beauty and quality of the terroir, as well as winemaking craft, to grow awareness and enhance consumption.
Our inspired creativity
After a detailed briefing from the client on their goals and aspirations, and an inspirational visit to the vineyard in the Douro, we designed a distinctive visual identity which uses a classic yet contemporary logotype and a symbol which we took from the carved granite post we found on the lagares or grape treading tanks. The date of 1852 was carved above the entrance to the lagares.
The Douro is such a vast landscape that photography only tells part of the story. We commissioned some watercolours which help the eye to focus on individual features and are often better at conjuring the magic of the place. We used this imagery with a content strategy to
We designed front and back labels, capsules and wooden cases for Quinta da Gricha that position it as a premium product. We developed a content strategy to produce a range of marketing communications including a brochure and point of sales literature and materials. The Gricha story was told well and consistently across all touchpoints.
